Beauty of Joseon Green Plum
A conceptual campaign for the Beauty of Joseon Green Plum Refreshing Cleanser, created with AI: fresh, clean photography and animated loops.
A light, low pH gel cleanser with 24% plum water and 3% mung bean seed extract that gently removes impurities while keeping the skin balanced and comfortable, without tightness.
- Client
- Beauty of Joseon (concept)
- Service
- AI Photography & Video
- Year
- 2026
A fresh start, every day
The art direction follows the product itself: mint water, transparent gel, foam and fresh green plums, combined in five looks, from a spa bathroom and rippling water to a cobalt still life with fluted glass and orchids, and a scientific key visual with molecules.
Tools used
- + Magnific
- + Nano Banana Pro
- + Kling
- + Photoshop
Photography
Creative process
- 1. Moodboard. References of water, gel textures and minimal still lifes.
- 2. AI photography. Five photorealistic looks with the real bottle and label as reference.
- 3. Animation. Vertical loops for reels and stories.
Animations
Next project
Intylact · Florece en calma
