By Ivo
Hand-lettered logo for By Ivo, a lettering and creative products brand.
The logo is drawn by hand: a bold, flowing "ivo" with paint splashes that bring the energy of the brush into the mark, and a small golden "by" on top.
- Client
- Ivony Nuez
- Service
- Logo
- Year
- 2022
Lettering with a splash of joy
A warm palette of pink, orange, cream and gold connects the logo with the colorful lettering of the products, from business cards to phone cases.
Tools used
- + Adobe Illustrator
- + Procreate
- + Photoshop
Creative process
- 1. Proposals. Several lettering directions presented to the client.
- 2. Final logo. Refinement of the chosen lettering and color versions for every background.
- 3. Applications. Brandboard and applications on signage, packaging, stationery and merch.
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