VMC Corp
Social media content for VMC Corp, an immigration services firm helping Latino families navigate US processes.
Three years of posts and stories that explain complex immigration topics, from asylum and work permits to TPS and citizenship, in a warm and approachable way.
- Client
- VMC Corp
- Service
- Social Media
- Year
- 2022 - 2024
Clear information, built on trust
A consistent visual system of blush pink, beige and navy with elegant serif headlines gives the brand a professional, human voice and makes every post instantly recognizable in the feed.
Tools used
- + Photoshop
- + Illustrator
- + Canva
Creative process
- 1. Content planning. Monthly calendar of topics based on the latest immigration news and the questions clients ask the most.
- 2. Visual system. Templates for posts, carousels and stories with a fixed palette, typography and contact footer.
- 3. Design and delivery. Weekly design of feed posts and their story versions, ready to publish.
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