RoverPass
New logo for RoverPass, an all-in-one campground and RV park management software.
The symbol builds the letters R and P into the silhouette of an RV, with a wheel that becomes the counter of the P. It is simple enough to work as an app icon and strong enough to lead the brand on billboards.
- Client
- RoverPass
- Service
- Logo
- Year
- 2025
An R that is also an RV
The system includes horizontal and stacked versions, the isotype and color variations in coral, navy and white for every background.
Tools used
- + Adobe Illustrator
- + Photoshop
Creative process
- 1. Research. Review of the previous brand and the outdoor hospitality market.
- 2. Symbol. Exploration of letterforms and RV shapes until the R, P and wheel worked as one mark.
- 3. System. Lockups, color versions and applications for digital and outdoor advertising.
Next project
Bienvenidos a Caracas
